Wiiken & Gorman is an independent fee-only financial life planning firm. We accept no compensation or commissions from any non-client source concerning our services to clients. We encourage long-term relationships with our clients and believe the success of each plan depends not just on our skills, but also on communication and trust. We work as a team and treat every client as a client of the firm.

Our planners work with clients to identify values, set appropriate goals and explore dreams. We ask clients to gather information about their current financial position and share with us the details about assets, liabilities, income and expenses. We analyze the information provided, identify problems and opportunities and develop an action plan for achieving goals.

Even the best of plans is ineffective if it is not properly implemented and monitored. Our planners work with clients to ensure that their financial plan is fully implemented and updated on a regular basis. This gives them the best opportunity to reach their dreams.

Our Team

Our small, dedicated team provides personalized and creative financial life planning and asset management.

Paula J Wiiken, CFP®

Paula J. Wiiken attended Bucknell University (B.A.), the University of Northern Colorado (M.A.) and Hastings College of the Law (J.D.)  She received a graduate certificate in personal financial planning, awarded with distinction, from the University of California, Berkeley.  Paula founded the financial planning business in January 1992 and formed Wiiken and Gorman LLC with Mike in March of 1999.

Paula is an Investment Adviser Representative registered with the Securities and Exchange Commission. She is licensed by the Certified Financial Planner Board of Standards and is a full member of the National Association of Personal Financial Advisors (NAPFA) and the Financial Planning Association (FPA.)

Paula has taught financial planning classes at UC Berkeley Extension, Santa Rosa Junior College and DeAnza College. She also offers seminars at business retreats and conferences. 

Paula has two grown sons and three stepsons. She enjoys spending time with her husband, Howard, with whom she hikes one or two times per month. Paula’s other passions include independent films, gardening and staying fit. She is an avid reader of all types of literature.

Michael J. Gorman, CFP®

Michael J. Gorman received his B.A. from Boston University. He received a graduate certificate in personal financial planning, awarded with distinction, from the University of California, Berkeley. Mike founded and ran a successful business in San Francisco for sixteen years and was president of several small business and trade associations. He joined Wiiken & Gorman in March 1999.

Mike is an Investment Adviser Representative registered with the SEC. He is licensed by the Certified Financial Planner Board of Standards and is a full member of the National Association of Personal Financial Advisors (NAPFA). In addition, Mike has passed the Series 7 Exam as a General Securities Representative, offered by the National Association of Securities Dealers.

Mike occasionally teaches classes on investing at the Santa Rosa Junior College.  Mike is on the Board of Directors of the Sonoma County Public Library Foundation and is Treasurer and chair of the investment committee. He has been married for 34 years and has two grown sons. Mike is an avid golfer, an artist and enjoys outdoor activities and reading.

Both Paula and Mike regularly attend the monthly meetings of the Northbay Study Group, eleven local fee-only planners dedicated to staying abreast of financial planning issues. In addition Mike and Paula attend conferences given by the Financial Planning Association and the National Association of Personal Financial Planners. We earn a minimum of 30 continuing education credits per year each.

Privacy Notice

Our Promise to You

As a client of Wiiken & Gorman, you share both personal and financial information with us. Your privacy is important to us, and we are dedicated to safeguarding your personal and financial information.

Information Provided by Clients

In the normal course of doing business, we typically obtain the following non-public personal information about our clients:

Personal information regarding our clients’ identity such as name, address and social security number;

Information regarding securities transactions effected by us; and

Client financial information such as net-worth, assets, income, bank account information and account balances.

How We Manage and Protect Your Personal Information

We do not sell information about current or former clients to third parties, nor is it our practice to disclose such information to third parties unless requested to do so by a client or client representative or, if necessary, in order to process a transaction, service an account or as permitted by law. Additionally, we may share information with outside companies that perform administrative services for us. However, our contractual arrangements with these service providers require them to treat your information as confidential.

In order to protect your personal information, we maintain physical, electronic and procedural safeguards to protect your personal information. Our Privacy Policy restricts the use of client information and requires that it be held in strict confidence.

Client Notifications

We are required by law to annually provide a notice describing our privacy policy. In addition, we will inform you promptly if there are changes to our policy.

Please do not hesitate to contact us with questions about this notice.